Stan Collymore, the first Anfield player of the Premier League era to break the British transfer record, has advised Liverpool on exactly what to avoid with the official Florian Wirtz presentation.

Nowadays, breaking the transfer record has become quite a normal occurrence with Chelsea breaking the record by signing Enzo Fernandez for £106.8 million in January 2023.

The retired centre-forward became the first Merseyside player after the inception of the Premier League in 1992 to break the British transfer record when he joined the club from Nottingham Forest in 1995 for £8.5 million.

However, it was soon broken after 13 months when Alan Shearer doubled the money with his £15 million move from Blackburn Rovers to Newcastle United.

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So, the former Red has quite the experience of handling the pressure of being an expensive signing as well as managing expectations.

LFC recently broke the club record transfer fee for the ninth time since 1992 with the £100 million plus £16 million add-on deal for German youngster Florian Wirtz.

And recently, Collymore shared invaluable insight on what exactly to avoid during his presentation.

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While speaking to the Liverpool ECHO, the 54-year-old said, “When you play for a club like Liverpool it is nervous and it is edgy.

And thinking of someone like Florian Wirtz coming in, I hope they put the dampeners down on [the fee] and don’t do a Manchester United-esque [announcement] where someone is playing or piano or whatever.

“They should strip it all back, let the lad get his foot in the door, get his head down and almost not reference the fee.

Liverpool don’t need to do that, so in terms of Wirtz, just be as understated as possible…

“…So I think with Wirtz, it’s slightly unusual in that OK, Liverpool occasionally break their transfer records and they break the British records at times too but Liverpool, over its history, have had a tradition where they find a player like a Mo Salah or a Sadio Mane and make them into legends.

“I know that going back to Kenny [Dalglish] and before that they have brought in players for big fees but I think because they are champions and they are looking in terms of Arsenal and Manchester City are competing with them alongside 20 or 30 years of big money coming into the Premier League, I just don’t think the [Wirtz fee] will be talked about as much.

“I think the only reason it will be [a big thing] is if the club indulges it.

But I just think Liverpool now, the marketing, the way the club is run off the field, they don’t need to sell a player based on what he’s cost, they can sell a club that is champions of England and England’s most successful club.

“When you look at what Manchester United have done wrong in the last 10 years – of which there have been many things – one of them was the over-ostentatious [presentations].

‘Here’s Alexis Sanchez playing a piano, here’s how wealthy we are’ type of kind.

“If Liverpool can just get him through the door…Manchester City did it really well with the signings of Kevin De Bruyne and Erling Haaland.

That is all they need to do.”

So, the message is very clear from the former England international: keep your head down, be humble and just be subtle with Wirtz’s presentation.

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